With a relaxed high waist and retro 80s cut in light wash denim, Dana is the classic 'Mom' style jean you’ve been searching for. (And yes, your bum will look great in them.)
- Relaxed high waist
- Retro 80s cut
- Roomy on the hips - too comfy some might say!
- Chevron seams & pockets
- Relaxed tapered leg in two lengths
- Find your size here
- Hardwearing GOTS certified organic cotton, fairly made!
- Read more about our Organic Cotton here
Who Made My Clothes?
- All our suppliers pay a fair wage.
- We visit every supplier we work with regularly.
- Skilfully made by a team at Chelsea mills
- See our supplier section for more info.
- Jazz, UK size 8-10, 5ft6, waist 27", wears 26R
- Lyza size 22, 5ft11, waist 41", wears 40L
Customer ReviewsWrite a review
Love these jeans. They are super soft and comfy, which is surprising considering they don’t stretch very much. I ignored a lot of reviews saying to size down and I ordered exactly according to my measurements. They are big, esp. in the crotch and waist - people are right about that - but if you’re looking for a roomy, comfy pair of mom jeans then you won’t be disappointed. Even though they’re big, they still make my butt look nice when they’re pulled up. If I had sized down they might be a bit more tailored looking, but then I wouldn’t be so comfortable in a seated position. I wear a belt with them so I can hike them up high (they are super high waisted). Looks great paired with a fitted top or leotard. Can’t wait to wear these with fitted sweaters as the weather cools.
Denim so soft and such good quality - I've never had jeans like these before! Lovely fitting on someone who has more of a curvy figure (particularly around the belly area)
before i bought these, the cole jeans from lucy and yak were probably my favourite, and i have to say they’re still up there but omg!! the dana jeans fit perfectly and look so so good! i sized down as everyone suggested (i’m a size 12, usually a 30inch waist in jeans but i bought these jeans in a 28), and they are the best jeans ever!! despite what i’ve read in other reviews, i’ve worn them very frequently and i haven’t noticed any wear or damage. i absolutely love these jeans and i will definitely be stocking up on them in other colours!
I'm so happy with this jeans, I will never wear another one in my life. The shape is perfect everywhere!!!
Thank you L&Y, as always, you're the best!
I love these jeans. I've always struggled with mum jeans as they always pinch in all the wrong places and are baggy everywhere else but these fit and look great. I am a bit in-between sizes and opted for the 34 inch which are a bit big but i like the way they fit and would recommend this going larger rather than smaller. Do wash them when you get them as the dye will rub of on your skin otherwise