We're so excited to welcome our latest artist collaboration and a new mini collection of tees adorned with the glorious artwork of Wednesday Holmes! With 100% of the sale price being split between a wonderful selection of LGBTQIA+ charities chosen by Wednesday and our models and friends to celebrate Pride Month.
Colourful, smiley flower design with 'Cute Queers Club' in Wednesday's signature style.
Printed on our Maya tee in a great purple colour, this tee has a vintage cut with short sleeves and a closer fitting shape than our other baggier tees.
Ethically made from lovely soft 100% Organic GOTS Certified Cotton, and dyed with low impact dye - so you know you're not harming planet or people when wearing this lovely tee!
About the Artist: Wednesday is an Artist and Queer Community Organiser based in London, UK. Wednesday creates joyful art for the LGBTQIA+ community about a variety of topics including mental health, recovery and queer experience.
Wednesday's work is is colourful, astute, intersectional, and strikes an important balance - some to inform and educate, some to make you smile and feel worthy.
They identify as Queer and the reclamation of the word is important to them, both in reference to their identity and as an umbrella term.
Here's a few more words about history and reclamation of the term from Ben Pechey, writer, LTBTQ+ activist and model in the campaign.
The term Queer for many decades was a slur, used by society to other the experience of the LGBTQ+ community. The term has only been used as a slur against the community since the late 19th century. In the 80s the groups and activists reclaimed the word as a politically provocative term, that squarely plants the conversation back with the community.
Fast forward to 2020, and Queer is just as divisive. For many people in the community, Queer has been used against them and thus has caused trauma. The use of the term for many can be triggering, and highly distressing.
Just as many of the community use it for the freeing accepting and inclusive term that it is, it is important not to erase the negative journey that many people have been on with the term queer.
It's the wishes of many in this community that the word is not hijacked by those who don't identify themselves with this term, and while it's empowering for many, be sensitive that the word comes with connotations and history. It's important to note that everyone relates to this language differently but you can read more about how others relate to the term here in this piece from Them.
We couldn't go ahead with the photoshoot we originally had planned for this collection, but we asked our wonderful models and friends of the brand who are part of the LGTBIQA+ community to give the tees a spin from their homes - go wild, get their partners involved and have some fun shooting the range! We also asked each of them to choose a charity for a portion of the proceeds to be given to.
About the Charities:
The Outside Project – chosen by the artist, Wednesday. The Outside Project is a homeless/crisis shelter and community centre based in London in response to those within the LGBTQIA+ community who feel endangered, who are homeless, ‘hidden’ homeless & feel that they are on the outside of services, due to historical and present prejudice in society & their homes. The Outside Project aims to create space to empower and bring together the whole LGBTQIA+ community, provide free, safe and inclusive space for all guests and practically, professionally and emotionally support guests whilst in the shelter.
Mermaids – chosen by both Jem and Ben Pechey – Mermaids has supported trans and gender-diverse children, young people and their families since 1995. Mermaids is one of the UK’s leading LGBTQIA+ charities, empowering thousands of people through its secure online communities, local communities groups, helpline, web resources, events and residential weekends. Mermaids also seeks to educate and inform wider society on gender identity by helping professionals accommodate and reassure gender-variant young people. Their fundamental belief is transgender children deserve the freedom and confidence to explore their gender identity wherever their journey takes them free from fear, isolation and discrimination.
Colours Youth UK – chosen by Xandice – Supporting young People of Colour to explore and celebrate who they are, through meaningful connections to other young people and an experienced team of QTIBPOC youth workers. Their vision is to ensure that across the UK every LGBTQIA+ young Person of Colour has access to a local provision and support that is led by LGBTQIA+ People of Colour. Over the past 4 years Colours Youth Network has supported young people from England, Ireland, Scotland and Wales but want to do long term sustainable work that builds a legacy in the UK.
Eon Youth Center – chosen by Jen – Eon Youth Center operates in Tuscon, Arizona. It is a safe and social space for LGBTQIA+ and straight allied youth aged 13-23 to hang out and access the services they need. Eon works to strengthen the lesbian, gay, bisexual, two spirit, transgender, queer, questioning, intersex, and straight allied youth communities by creating social opportunities, providing information and support on health issues, advocating for youth rights and challenging society's perceptions of youth as they face institutionalized oppressions that target the many facets of their identities. Eon Youth Center operates in partnership with the Southern Arizona AIDS Foundation.
Naz & Matt Foundation – chosen by Naz and Ella – The Naz & Matt Foundation is based in the UK and tackles homophobia that is triggered by religion. It was founded in 2014 after Matt’s fiancé, Naz, took his own life two days after being confronted about his sexuality by his deeply religious family. The foundation exists to empower and support LGBTQIA+ individuals, their friends and family to work towards resolving challenges linked to sexuality or gender identity, particularly where religion in heavily influencing the situation.
Exist Loudly Fund – chosen by Emmy and Zoe – Exist Loudly Fund was set up by Tanya Compas to support Young Queer Black People in London and beyond. Young Queer Black people deserve a space for joy, community and to find a chosen family, and a space where they can explore their identity as being both queer and Black without having to hide any part of themselves.
Books Beyond Bars – chosen by Ellie and Lilith – Books Beyond Bars UK is a collective of volunteers who send books and other educational materials, free of charge, to incarcerated LGBTQIA+ people across the UK. The project seeks to shift some control back to the hands of incarcerated people by giving them access to resources of their choosing and work against the oppressive function of the prison system. This project is inspired by its sister project in the US ‘LGBT Books to Prisoners, through which more than 8000 incarcerated LGBTQIA+ people have received book parcels.
We've got a blog post here with a little bit more about each of our models and friends, and the charities they've chosen.
See Size Chart above for skin measurements
(Pic 1) Ben is a UK size 24-26 and wears XXL
(Pic 2) Jen is a UK size 8 and wears S
(Pic 3) Ellie is a UK size 10 and wears S
(Pic 4) Ella is a UK size 10 and wears a small
Naz wears our Greta Tee in Yellow
(Pic 5) Emmy is a UK size 18 and wears XL
The shirt is adorable and the fabric is definitely thicker than I expected, which isn't a bad thing! They do run a bit small in my opinion.
So comfy! So cute!! Love all around 🥰
Super comfy, I’ve got lots of compliments and probably the cutest top I own!
This tee is gorgeous, the print is bright and lovely and the feel of it is amazing!! I’ve never worn a comfier t-shirt!
I feel so cute and quirky in this tee - love that it is unapologetically queer and colourful!