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Dana Mom Jeans: ORGANIC DENIM - Daisy-Mae Embroidery

Regular price BZ$170
Sale price BZ$170 Regular price -BZ$-170

Leg Length
Size chart
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Dana - Now available with Daisy-Mae Embroidery!  

Part of our Mix & Match Co-ord Promotion!
Use code MIX10 when buying any 2 for 10% off
Use code MIX15 when buying any 3 for 15% off
Find all eligible products here!

Our Fit

  • Updated fit: now true to size! Please check the size guide if you're unsure.
  • Relaxed High Waist
  • No stretch for that vintage feel
  • Retro 80s cut
  • Chevron seams & pockets
  • Relaxed tapered leg in two lengths
  • Find your size here

Sustainability & Fabric

  • Made from 100% GOTS-Certified Organic Cotton
  • Coloured with low-impact Oeko-Tex approved dyes
  • All of our products are eligible for our Buyback scheme

    Modelled by

    • Grace, UK8, 5ft8, wears W28
    • Shadya, UK16, 5ft8, wears W34

    Lucy & Yak offers fast worldwide shipping using Royal Mail, Deutsche Post or DHL, depending on the destination country. All orders sent via Deutsche Post and DHL are trackable via the couriers' website or mobile app. These can also be used for redirection/leave safe options. Orders are dispatched Monday to Friday and any orders placed after 5pm on Friday UK time are picked and dispatched on the following Monday (excluding UK public holidays). For full details of our current shipping rates and destinations, please go to our delivery page or alternatively contact us. If you need to return anything you order from us, you can do so within 30 days of receiving your order. UK customers can find out more about UK returns here or click this link for international returns information.

    Lucy and Yak offers a wide range of secure payment options, including Apple Pay, Google Pay, Klarna, Clearpay, Shop Pay and bank / credit cards. The payment options available to you will vary depending on where you live and which device, phone or web browser you are ordering from. If you have any questions regarding payment, please contact us.

    Dana Mom Jeans: ORGANIC DENIM - Daisy-Mae Embroidery

    We believe we have a responsibility for the full lifecycle of our garments. We offer many ways to keep your Yaks in circulation for longer.

    Read our mission

    Customer Reviews

    Based on 14 reviews
    Rebecca Williams
    Very small!

    Ordered before I was fully aware of the old fit vs new fit saga. Far too small - I think I’d need to go up 2 sizes compared to my normal size for these to fit.

    Hi Rebecca,

    Thanks for reaching out and for the feedback.

    As you've mentioned, we've recently revamped our sizing so you might find them a bit tighter than the old sizing. We understand this might be frustrating if you're used to our old Danas so we apologise for this! We will pass this feedback on to our Garment Technologist as it's really helpful for us to know in case we need to reassess the fit in the future.

    Please let us know if there's anything we can help with, or if we can help pick the best fit for you in the future.

    All the best,

    Marta D.
    Have been dreaming of these for years and finally have them! Beautiful and on the tighter side

    Loved these jeans a long time ago when they appeared for the first time, but I could not get them then. Finally, I got them and they are SO beautiful. These jeans have the same lovely fit as the rest of Dana jeans, but I had to size up. As usual, the darker the material is, the tighter the fit, and I had to size up a couple of times. Keep that in mind when purchasing and even consider grabbing a few different sizes to be safe before they sell out again!

    Lovely style but too small!!

    I bought these jeans in my usual size (32L) and the fit on my legs was tight but mostly flattering. The long length was good for a tall gal like me. However I could not at all button them or zip them up! Unfortunately I'm not going to be able to keep them as I just can't squeeze in and I was upset to see they're sold out online so I can't get another pair in a different size. The design itself and the embroidery is lovely so it's a real shame!


    Love the jeans themselves but Idk why L&Y felt the need to mess with the Dana's so much. They're more like straight jeans than mom jeans. My old Dana's are a 34 Reg so I bought a 36 Reg in these and can't even get them up my legs - I'd have to go up to a 40 to get them to fit?! These changes are making L&Y more and more like the high street with this awful sizing. I'm a 36 waist and shouldn't have this much trouble from a usually reliable brand !!

    Hi Ellen,

    Thanks for taking the time to leave us a review on the Dana mom jeans. We're so sorry to hear the sizing and fit didn't meet your expectations on these. We will pass all this feedback on to our team for you. If you ever need any support with sizing or fit in the future, let us know. We're always happy to support!

    All the best,

    Ruthe Sawyer
    They stretch pretty quick!

    Tried these on in store and thought they felt a little light, also saw other reviews on here but honestly afyer wearing for just 10 mins they loosened up and feel great now! So glad I decided to get them as I’ve been literally dreaming about them