With a relaxed high waist and retro 80s cut in Washed Black, Dana is the classic mom jean you’ve been searching for. (And yes, your bum will look great in them.)
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Loving the new Dana’s please offer more colours. Would love the other Dana jeans in this new shape x
I love the way these look on me! They look so good! Tight in all the right places!!
I own three pairs of Dana jeans, this is the first time I've bought the new cut, and I am completely disappointed. The fabric for these is awful and stretchty. The waist is far too short. The sizing is ridiculous, on the previous Dana jeans I fit a size 18, in these new ones I cannot even fit into an 18-20. These are the worst jeans I have ever bought. I was previously a loyal customer to Lucy & Yak, all of my trousers come from here, but I am now reconsidering whether I am going to keep shopping here.
Thanks for reaching out and leaving us a review on our Dana jeans. We're really sorry to hear that these didn't meet your expectations, we will pass all your feedback on to our team for you. If you ever need help with sizing or fit (or anything really!) Let us know. We're always more than happy to help.
I saw a couple of negative reviews for the new fit of these jeans so made sure to properly measure my hips and waist before buying a pair. Even though I did this, the jeans still didn't fit me at all so I feel like the sizing is way off. It's a shame because they feel really lovely and I love the way they look on the model.
Thanks for reaching out and leaving us a review on our Dana jeans. We're sorry to hear that the fit on these didn't quite meet your expectations, we will pass all this feedback on to our team for you. If you ever need any help with sizing or fit, let us know and we can have a look for you!
All the best,
I was initially put off by the bad reviews for these ‘new fit’ jeans, but after sending back a pair of the original fit jeans for being too baggy, I thought I would give these a go as the general consensus was that these were much tighter fitting. I’d say that these jeans fit truer to size than the originals, and have a more fitted, tapered leg, whereas the originals were very slouchy/relaxed. My only complaint is that the originals had a higher rise than these, and I probably would have liked the waist to come up an inch higher to be perfect.
I don’t think that these jeans should be marketed as a ‘new fit’ of the Dana jeans, but as an entirely different product. Customers who love the original don’t seem to like these jeans, but as someone who didn’t like the originals because of them being too loose fitting, these are great.
Lucy and Yak - please don’t get rid of these jeans in favour of the original fit, run them alongside under a different name with a different description!