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Dana Mom Jeans: ORGANIC DENIM - Washed Black

Regular price €65
Sale price €65 Regular price -€-65
New Fit

Leg Length
Size chart
Shipping & Returns
Payment Options

With a relaxed high waist and retro 80s cut in Washed Black, Dana is the classic mom jean you’ve been searching for. (And yes, your bum will look great in them.)

Our Fit

  • Relaxed high waist
  • Retro 80s cut
  • Roomy on the hips - too comfy some might say!
  • Chevron seams & pockets
  • Relaxed tapered leg in two lengths
  • Find your size here

Conscious Fabrics

Modelled by

  • Jazz, UK 10, 5ft 6, wears W28 Reg
  • Talia, UK 28, 5ft 10, waist 48" wears W48 Long



Lucy & Yak offers fast worldwide shipping using Royal Mail, Deutsche Post or DHL, depending on the destination country. All orders sent via Deutsche Post and DHL are trackable via the couriers' website or mobile app. These can also be used for redirection/leave safe options. Orders are dispatched Monday to Friday and any orders placed after 5pm on Friday UK time are picked and dispatched on the following Monday (excluding UK public holidays). For full details of our current shipping rates and destinations, please go to our delivery page or alternatively contact us. If you need to return anything you order from us, orders placed between November 1st and December 22nd can be returned to us up to January 31st 2023. UK customers can find out more about UK returns here or click this link for international returns information.

Lucy and Yak offers a wide range of secure payment options, including Apple Pay, Google Pay, PayPal, Klarna, Clearpay, Shop Pay and bank / credit cards. The payment options available to you will vary depending on where you live and which device, phone or web browser you are ordering from. If you have any questions regarding payment, please contact us.

Dana Mom Jeans: ORGANIC DENIM - Washed Black

Customer Reviews

Based on 44 reviews
Amanda Robson (Selby, GB)
Lovely new sizing

Loving the new Dana’s please offer more colours. Would love the other Dana jeans in this new shape x

Julie Mella Caro (Brossard, CA)
Form fitting on my bottom

I love the way these look on me! They look so good! Tight in all the right places!!

G. (Canterbury, GB)
The new cut is really bad.

I own three pairs of Dana jeans, this is the first time I've bought the new cut, and I am completely disappointed. The fabric for these is awful and stretchty. The waist is far too short. The sizing is ridiculous, on the previous Dana jeans I fit a size 18, in these new ones I cannot even fit into an 18-20. These are the worst jeans I have ever bought. I was previously a loyal customer to Lucy & Yak, all of my trousers come from here, but I am now reconsidering whether I am going to keep shopping here.

Hi Grayson,
Thanks for reaching out and leaving us a review on our Dana jeans. We're really sorry to hear that these didn't meet your expectations, we will pass all your feedback on to our team for you. If you ever need help with sizing or fit (or anything really!) Let us know. We're always more than happy to help.
Many thanks,

Rhiannon (Warrington, GB)
The new fit is so bad

I saw a couple of negative reviews for the new fit of these jeans so made sure to properly measure my hips and waist before buying a pair. Even though I did this, the jeans still didn't fit me at all so I feel like the sizing is way off. It's a shame because they feel really lovely and I love the way they look on the model.

Hi Rhiannon,

Thanks for reaching out and leaving us a review on our Dana jeans. We're sorry to hear that the fit on these didn't quite meet your expectations, we will pass all this feedback on to our team for you. If you ever need any help with sizing or fit, let us know and we can have a look for you!

All the best,

Courtney S. (Bideford, GB)
Pleasantly surprised!

I was initially put off by the bad reviews for these ‘new fit’ jeans, but after sending back a pair of the original fit jeans for being too baggy, I thought I would give these a go as the general consensus was that these were much tighter fitting. I’d say that these jeans fit truer to size than the originals, and have a more fitted, tapered leg, whereas the originals were very slouchy/relaxed. My only complaint is that the originals had a higher rise than these, and I probably would have liked the waist to come up an inch higher to be perfect.
I don’t think that these jeans should be marketed as a ‘new fit’ of the Dana jeans, but as an entirely different product. Customers who love the original don’t seem to like these jeans, but as someone who didn’t like the originals because of them being too loose fitting, these are great.
Lucy and Yak - please don’t get rid of these jeans in favour of the original fit, run them alongside under a different name with a different description!