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Dana Mom Jeans: ORGANIC DENIM - Washed Black

Regular price 31,800 KZT
Sale price 31,800 KZT Regular price --31,800 KZT
New Fit

Leg Length
Size chart
Shipping & Returns
Payment Options

With a relaxed high waist and retro 80s cut in Washed Black, Dana is the classic mom jean you’ve been searching for. (And yes, your bum will look great in them.)

Our Fit

  • Relaxed high waist
  • Retro 80s cut
  • Roomy on the hips - too comfy some might say!
  • Chevron seams & pockets
  • Relaxed tapered leg in two lengths
  • Find your size here

Conscious Fabrics

Modelled by

  • Jazz, UK 10, 5ft 6, wears W28 Reg
  • Talia, UK 28, 5ft 10, waist 48" wears W48 Long



Lucy & Yak offers fast worldwide shipping using Royal Mail, Deutsche Post or DHL, depending on the destination country. All orders sent via Deutsche Post and DHL are trackable via the couriers' website or mobile app. These can also be used for redirection/leave safe options. Orders are dispatched Monday to Friday and any orders placed after 5pm on Friday UK time are picked and dispatched on the following Monday (excluding UK public holidays). For full details of our current shipping rates and destinations, please go to our delivery page or alternatively contact us. If you need to return anything you order from us, orders placed between November 1st and December 22nd can be returned to us up to January 31st 2023. UK customers can find out more about UK returns here or click this link for international returns information.

Lucy and Yak offers a wide range of secure payment options, including Apple Pay, Google Pay, PayPal, Klarna, Clearpay, Shop Pay and bank / credit cards. The payment options available to you will vary depending on where you live and which device, phone or web browser you are ordering from. If you have any questions regarding payment, please contact us.

Dana Mom Jeans: ORGANIC DENIM - Washed Black

Customer Reviews

Based on 49 reviews
Riley Tavernit (Ann Arbor, US)
New Fit

I have the Dana Jeans in blue and I absolutely love them. They're my favorite jeans. I got the same size and they were *at least* 2 sizes too small, if not 3. The shipping was also so much more slow than normal. These jeans took over 2 weeks to get to me, which isn't really Lucy and Yaks fault it's just annoying on top of these pants that don't fit. I'm disappointed my favorite jeans have changed :(

Hey Riley,

Thanks so much for taking the time to leave us a review on the Danas - we really appreciate it! We are sorry to hear the new fit wasn't quite right for you! We will happily pass these points on to our Garment Technologists for future sizing considerations. In the meantime, do let us know if you ever need any fit or sizing help before ordering as the team are always happy to help!

Many thanks,

Bethany Reed (Radstock, GB)
Perfect fit for those with a straight body type

I see these getting a lot of bad reviews as the sizing has changed dramatically and now they don't fit those who they used to. But if you're like me and have a straight up and down body type (small hips:waist ratio) then these are great as the hips and legs are much more narrow than they used to be while the waist is more true to size (I used to be a W28 but in the new fit I'm a W30). My only complaint is the material feels thinner.

Dana Purchaser (Perth, AU)
The difference between the two fits

It was really difficult to get detailed information from L&Y on how the new fit was different outside of 'size up' and general help recommending sizing. So here is the difference I found for those like me who love the OG Dana:
Firstly, the original Dana fit fitted me perfectly Mom style - a little loose around the thighs and perfect on the waist. Very comfy. I bought the new Dana desperately hoping it would work and in need of a black jean.
The new fit feels less like a Mom jean and more like a skinny jean. I sized up as recommended and the thigh fit is tight, but the waist fit is very lose. So I don't have an option for sizing up or down. Neither would fit.
The new style is much more suited to those with more similar waist-to-thigh ratio. I.e. less great if you have a significant bottom-half curve.
The new style is also less high-waisted than the original and it also appears shorter in length.
I'm pretty disappointed to be honest. It's so hard to find a Mom jean that is a relaxed fit like the original Dana jean. I really thought I'd finally found the perfect jean and it's being phased out. The new jean has none of the features I loved: the nice high waist that fits, with the comfy relaxed fit on the thighs. Apparently the new fit is a response to feedback on the original being too big. I hope L&Y are listening to the feedback in these comments about the new jeans too.
Hope this info helps those wondering if it is worth giving the new fit a try :)


Thank you so much for taking the time to write all of this feedback for us and other shoppers. We really do appreciate it! As always, this will be passed along to our garment technologists for feedback.

All the best,

Amy Fenlon (Southport, GB)
My new favourite jeans

I bought this pair and the other Dana jeans in blue but the sizing is completely different. This new fit is perfect for me but the older style I can just about get them on, but can't do them up at all, not even close!
I love the new fit as I know I what size I am and these seem truer to that, if that makes sense.
I hope you will be making the light blue in this style!

K.M. (Sydney, AU)
Don't like this new style - keep with the old one!

I brought these thinking because they had the same name as the other Dana Mom Jean they would be the same - 100% not. The sizing was so different I couldn't even get them over my legs. Would much prefer the original style but more colours (black and white are missing and I'd LOVE them)

Hey Krysta-rose,

Thanks so much for leaving us a review on the Danas, we really appreciate your feedback here. We are sorry to hear the new fit isn't quite right for you. We made some improvements to these in order to make these truer to size - however we are sorry to hear these weren't as expected.
We will happily pass this feedback across - do let us know if you need any returns information sending over.

All the best,