With a relaxed high waist and retro 80s cut in Washed Black, Dana is the classic mom jean you’ve been searching for. (And yes, your bum will look great in them.)
Lucy & Yak offers fast worldwide shipping using Royal Mail, Deutsche Post or DHL, depending on the destination country. All orders sent via Deutsche Post and DHL are trackable via the couriers' website or mobile app. These can also be used for redirection/leave safe options. Orders are dispatched Monday to Friday and any orders placed after 5pm on Friday UK time are picked and dispatched on the following Monday (excluding UK public holidays). For full details of our current shipping rates and destinations, please go to our delivery page or alternatively contact us. If you need to return anything you order from us, orders placed between November 1st and December 22nd can be returned to us up to January 31st 2023. UK customers can find out more about UK returns here or click this link for international returns information.
Lucy and Yak offers a wide range of secure payment options, including Apple Pay, Google Pay, PayPal, Klarna, Clearpay, Shop Pay and bank / credit cards. The payment options available to you will vary depending on where you live and which device, phone or web browser you are ordering from. If you have any questions regarding payment, please contact us.
I absolutely love my original Dana jeans, I have the light and dark blue colours and was so excited to buy the ones in black. Unfortunately the new sizing is so much smaller and no longer suits my shape. I’ve even sized up twice from my current jeans and they just don’t look right. I never leave reviews but I’m so disappointed by the new fit and really hoping Lucy and Yak bring back the original style or I’ll no longer be able to buy these. It can be hard to find good quality jeans for pear shapes and it’s been really disappointing that these have changed so drastically.
Thanks for reaching out and leaving us a review on your Dana jeans. We're so sorry to hear new fit didn't meet your expectations in comparison to your older pair of Danas. We will pass all this feedback on to our team for you. If you ever need help with sizing or fit, let us know. We're always here to support.
I'd heard nothing but good things about L&Y Dana jeans - I'm told they have a wonderful, loose fit that is always comfy. I've always had one of those "difficult" body types for jeans shopping - they either fit on my waist but are too small on my hips/bum, or they fit on my hips/bum but are waaaaay too big on my waist.
These jeans really took the cake though - so tight on my hips, bottom and upper thighs that I couldn't even sit down, with a massive gape at the back of the waist. I even followed L&Y's fit advice and bought the size that had been recommended to me - so either something is very wrong with the jeans, or something is wrong with the fit advice.
The denim fabric is great quality, and I love L&Y's environmental policy, but these were by far the worst jeans I've ever bought in terms of fit. Breaks my heart to have to send them back - really disappointing.
Thanks for taking the time to leave us a review, we really appreciate it. We're really sorry to hear the Dana jeans didn't meet your expectations. We will pass all this feedback to our design team and garment technologists. If you ever need help with sizing or fit, let us know. We're always happy to help.
All the best,
I have the Dana Jeans in blue and I absolutely love them. They're my favorite jeans. I got the same size and they were *at least* 2 sizes too small, if not 3. The shipping was also so much more slow than normal. These jeans took over 2 weeks to get to me, which isn't really Lucy and Yaks fault it's just annoying on top of these pants that don't fit. I'm disappointed my favorite jeans have changed :(
Thanks so much for taking the time to leave us a review on the Danas - we really appreciate it! We are sorry to hear the new fit wasn't quite right for you! We will happily pass these points on to our Garment Technologists for future sizing considerations. In the meantime, do let us know if you ever need any fit or sizing help before ordering as the team are always happy to help!
I see these getting a lot of bad reviews as the sizing has changed dramatically and now they don't fit those who they used to. But if you're like me and have a straight up and down body type (small hips:waist ratio) then these are great as the hips and legs are much more narrow than they used to be while the waist is more true to size (I used to be a W28 but in the new fit I'm a W30). My only complaint is the material feels thinner.
It was really difficult to get detailed information from L&Y on how the new fit was different outside of 'size up' and general help recommending sizing. So here is the difference I found for those like me who love the OG Dana:
Firstly, the original Dana fit fitted me perfectly Mom style - a little loose around the thighs and perfect on the waist. Very comfy. I bought the new Dana desperately hoping it would work and in need of a black jean.
The new fit feels less like a Mom jean and more like a skinny jean. I sized up as recommended and the thigh fit is tight, but the waist fit is very lose. So I don't have an option for sizing up or down. Neither would fit.
The new style is much more suited to those with more similar waist-to-thigh ratio. I.e. less great if you have a significant bottom-half curve.
The new style is also less high-waisted than the original and it also appears shorter in length.
I'm pretty disappointed to be honest. It's so hard to find a Mom jean that is a relaxed fit like the original Dana jean. I really thought I'd finally found the perfect jean and it's being phased out. The new jean has none of the features I loved: the nice high waist that fits, with the comfy relaxed fit on the thighs. Apparently the new fit is a response to feedback on the original being too big. I hope L&Y are listening to the feedback in these comments about the new jeans too.
Hope this info helps those wondering if it is worth giving the new fit a try :)
Thank you so much for taking the time to write all of this feedback for us and other shoppers. We really do appreciate it! As always, this will be passed along to our garment technologists for feedback.
All the best,