Digital Marketing and CRM Coordinator

 Lucy & Yak was born in 2017 with a passion for people.

 We are an independent company that makes unisex ethical and sustainable organic clothing.  We are really passionate about showing the industry and leading the way in how you can create a successful clothing business that produces high quality ethical clothing differently – a place where everyone from production to customer can be happy while always working towards a more positive environmental impact. 

 Most importantly, our mission is to prove that you can do all of this without someone in the chain not receiving their fair share. The system is whatever we all decide to make it, so let’s make a system where everyone wins.

 In the last two and a half years we have grown from a small team of 3 to 50 employees in the UK. We are looking for an experienced, highly motivated and ideas-led individual to coordinate and project manage product marketing campaigns, digital marketing optimisations and CRM email marketing.


  • Project manage product led marketing campaigns
  • Support with brand partnerships initiatives
  • Coordinate and assist with e-commerce, SEO/SEM, affiliate and digital marketing initiatives and website optimisations
  • Manage Email Marketing calendar and schedule
  • Implement CRM strategies and initiatives to encourage customer retention
  • Provide monthly reports tracking KPI’s, channel growth and impact of campaigns
  • Support the marketing and social team with content creation and publication
  • Collaborate with marketing, production, operations and various departments

Experience / Skills

  • Minimum of two years' experience working within a Marketing / CRM role managing digital marketing, email, social media and/or display advertising campaigns
  • Proven track record of implementing high impact campaigns that combine commercial growth and creative flair
  • Experience in planning and deploying multi-platform campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Ability to project manage and multi-task various projects with equal priorities
  • Strong knowledge of CRM and email marketing best practices
  • Excellent analytical skills and numerical skills
  • Excellent verbal and written skills
  • Ability to write engaging content to be used across digital platforms
  • Experience and good working knowledge of web analytics tools and CRM programmes, including Google Analytics, Mailchimp.
  • Experience in SEO/SEM and optimizing web landing pages / user funnels
  • Working knowledge of HTML, CSS, and JavaScript preferable
  • Ability to interact successfully with diverse individuals at all levels
  • Ability to develop and nurture partner relations and collaborations
  • Up to date with the latest trends and best practices in online marketing and KPI measurement

About You

  • A passion for marketing and all things digital
  • A strong interest in fashion and fashion trends
  • A combination of commercial acumen and creative flair
  • Innovative, dynamic and fast thinking individual, who is self-motivated and collaborative
  • Strong attention to detail, critical-thinker and problem-solver
  • A make it happen attitude that thrives in start-up environment
  • A personable individual that wants to make the world a better place for both people and planet
  • Insight into Millennial and Gen Z behaviours and attitudes
  • All applicants must hold the right to work in the UK

Reasons to join the Lucy & Yak fam

  • You'll get in early at one of the fastest growing brands in the UK
  • Be part of an award-winning brand
  • Do something you can believe in and make a positive difference in the world

To apply, please email your CV with a short but powerful cover letter to

No agents please