PR + Influencer Manager 

KEY RESPONSIBILITIES

  • Develop and execute the Influencer strategy and initiatives, alongside Head of Creative Marketing and Co-Founders
  • Bring ‘comfort for the people’ through a sustainability-focussed PR approach
  • Continually grow and develop Lucy & Yak’s brand profile and awareness both domestically and globally
  • Achieve KPI’s on CAC, CLTV, ROI
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    More detail...

    • Develop strategies and innovative plans for PR & Influencer Marketing for different campaigns and markets
    • Execute the PR & Influencer Marketing plan 
    • Constantly increase Lucy & Yak’s brand profile and awareness in target markets
    • Daily handling of Influencer and PR related requests
    • Develop relationships with relevant industry publications 
    • Source and develop relationships with Influencers to compliment wider Marketing and Creative strategy
    • Create process and workflow for PR & Influencer marketing campaigns
    • Report & track our performance in all our markets according to our KPI’s

    What are we looking for? 

    • 3-4 years' experience within PR/Influencer Marketing
    • Social-first approach combined with strong industry contacts and knowledge
    • Analytically minded and able to use customer data to inform strategy across PR/Influencer Marketing.
    • A positive, communicative and passionate attitude towards work!

    What exciting things should you know about Lucy & Yak?  

    • We are a Living Wage employer and constantly strive for fairness.  
    • We work every day to improve our social and environmental impact (see website for more details). 
    • We are trialling a 4-day working week, because we believe life is too short to be at work all the time. 
    • We support social and economic development with our overseas partners, working closely with them and investing in their futures 
    • Constant growth - we are one of the most exciting & fastest growing brands in the UK and can’t wait to welcome more people into the business to join us on this mission!  

    The fine print… 

    • Based in Brighton (partial remote working supported)
    • Permanent role  
    • 4 day working week  
    • Salary - up to £35,000, experience dependant  
    • CLOSING DATE - 29/10/21