Brand Manager – Full time - Brighton - £40-50k.p.a.
Please send CV's here
Do you have the experience and the energy to take Lucy & Yak onto even bigger things? Do you want to be part of a brand that puts people and the planet at the heart of what we do? Do you love to disrupt? If yes, then read on…..
In less than 2 years Lucy & Yak has grown from Lucy’s bedroom with 1 employee (Lucy’s mum) to a cult brand with nearly 40 employees, a warehouse, design house and a shop! The growth is far from over. A chance to get in early with a new brand growing this fast is a once in a lifetime opportunity.
So far Chris & Lucy have managed the brand strategy of Lucy & Yak. It’s time to hand those reigns over to someone with real experience and a proven track record of growing a brand and managing that brand identity through product design and marketing strategy. Our customers are young leaders of social movements, so we are looking for someone that is up to date on current trends and the social climate.
We are looking for someone with a creative vision, someone who understands current trends and can keep Lucy & Yak at the forefront of the ethical & sustainable movement.
Building and Managing the small team of marketing and product design
Growing this team into two self-sufficient departments
Managing each season’s design & marketing strategy
Communicating across departments so that the relevant people are kept up to date
Meeting regularly with Chris & Lucy to ensure the Brand DNA is always being communicated
Hands on management of digital marketing, including website, social media and emails
Management of ambassador strategy
Ultimately taking Lucy & Yak to the next step, and helping to develop a consistent brand image across all platforms, that communicates our values
Being in the know on current social and environmental trends, and keeping the whole team up to date on these
Development and execution of integrated marketing campaigns across all of our channels, in line with communication strategy and brand communication idea on time, to budget to deliver against pre-defined ROI metrics.
Strong experience in Brand management & brand positioning
Proven experience of managing marketing budgets
Experienced in research, data analysis & insight generation
Experience in managing cross agency teams to develop and execute multi-channel marketing campaigns, including all online social media channels & emails
Experience managing offline campaigns including; publications and events
Preferred experience with scaling up a rapidly growing business
Experience in analysing and utilising multiple sources of data to diagnose and recommending clear business actions
Strong project management experience & proven track record of delivery
Great communicator with an ability to turn complex strategy into clear, simple, actionable plans.
Strong at problem solving, bold and resilient in decision making
The role will be very hands on as we have a very small team, it will eventually develop into you building the team you need around you, as and when our budgets allow.
£40-£50k depending on experience
25 days holiday plus stats
MacBook and mobile phone
Offices only a 2 minute walk from the sea in Kemptown, Brighton
Generous staff discount on products
Closing date for applications: 30th June 2019