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Dana Jeans: ORGANIC TWILL - Sage - New Fit

Regular price £55 GBP
Sale price £55 GBP Regular price -£-55 GBP
New Fit

Size chart
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With a relaxed high waist and retro 80s cut in Sage, Dana is the classic mom jean you’ve been searching for. (And yes, your bum will look great in them!)

Our Fit

  • Now true to size! Please check the size guide if you're unsure.
  • High waist
  • Retro 80s cut
  • Chevron seams & pockets
  • Relaxed tapered leg in two lengths
  • Find your size here

Conscious Fabrics


  • Eligible for our Re:Yak initiative in collaboration with Beyond Retro, read more here

    Modelled by

    • Jazz, UK 10, 5ft 8, waist 28", wears W28 REG
    • Nadia, UK 10, 5ft 10, waist 28", wears W28 REG

    Lucy & Yak offers fast worldwide shipping using Royal Mail, Deutsche Post or DHL, depending on the destination country. All orders sent via Deutsche Post and DHL are trackable via the couriers' website or mobile app. These can also be used for redirection/leave safe options. Orders are dispatched Monday to Friday and any orders placed after 5pm on Friday UK time are picked and dispatched on the following Monday (excluding UK public holidays). For full details of our current shipping rates and destinations, please go to our delivery page or alternatively contact us. If you need to return anything you order from us, orders placed between November 1st and December 22nd can be returned to us up to January 31st 2023. UK customers can find out more about UK returns here or click this link for international returns information.

    Lucy and Yak offers a wide range of secure payment options, including Apple Pay, Google Pay, PayPal, Klarna, Clearpay, Shop Pay and bank / credit cards. The payment options available to you will vary depending on where you live and which device, phone or web browser you are ordering from. If you have any questions regarding payment, please contact us.

    Dana Jeans: ORGANIC TWILL - Sage - New Fit

    Customer Reviews

    Based on 6 reviews
    Amy Morris (Glasgow, GB)
    Sizing way off

    Read the reviews so deliberately got a size up. My original danas are a W28 and oversized how a like them, my waist is 27 inches but even the w30 is too small. Will have to send back and get a w32 as the colour is really lovely, but such a shame as I finally found a pair of jeans that fit well and now the sizing is way off. Recommend going up at least two sizes from what you'd normally get!

    Hey Amy,

    Thanks so much for taking the time to leave a review!

    We are really sorry to hear that your Dana's aren't fitting as expected. We recently changed the fit of our Danas, so that is likely the issue here! I have just sent this response over to you as an email so that you can respond with any queries and we can hopefully help find the perfect size for you.

    All the best,

    Jules Horner (London, GB)
    Disappointing fit

    I love the colour and fabric firstly, it is great quality but the sizing is just off. I’m a R30 size 12 true to size and I can get the jeans on but I wouldn’t be able to sit comfortably in them. Also really tight across the thighs. So basically does not fit properly or comfortably around waist, bum, or thighs. So sad as they are gorgeous.

    Hey Jules,

    Thanks for taking the time to review your 'new fit' Dana's! We're so sorry to hear these haven't been a good fit for you, and would be happy to accept these back as a return.

    If you ever need any size advice in the future, feel free to pop a message over to our Customer Happiness team!

    All the best,

    C.P. (Nottingham, GB)
    Far too small

    My favourite thing about Lucy and Yak are their generous sizes and comfortable fits but unfortunately these were small even for normal high street standards.

    I wasn't even close to getting the zip up on a size 18 when I have and wear pairs of jeans the same size from New Look. I'm sure they're fine if you get the right size.

    Hi Carys,

    Thanks so much for taking the time to leave us a review!

    We're really sorry to hear that the fit on the Dana's wasn't quite right for you. If you need a hand with returning these to us, or would like some sizing advice, please do reach out to us at We would be happy to help!

    All the best,

    H. (Cardiff, GB)

    I adored my Dana Jeans when they arrived. They were comfy and looked good.

    Unfortunately they ripped on the hip very dramatically while I sat down after only owning them for about 3 months. The rip was so dramatic that I couldn't even mend them despite being quite nifty with a sewing machine, as the rip was in the material rather than at the seam. It's not a problem I've ever had before, with other jeans or other L&Y products, so I hoped this was a one-off and have continued to be a loyal L&Y customer. But damn... I loved those jeans :(

    Hey Hannah,
    Thank you for taking the time to leave us a review on the Dana jeans. We really appreciate it.
    We are sorry to hear these have developed a fault. Could you please drop us an email with your
    order number and send across a photo of the fault so that we can look into this for you?
    Many thanks,

    E. (Nottingham, GB)
    Too small - arrrgh!

    This is so frustrating! I have a 29 inch waist and bought the Dana jeans a few years back in denim, in a W30 and they came up big, so I bought in W28 this time - and they're tiny! Like, very tight, can't breathe in them. I've asked to exchange to a 30 because I really like the colour but who knows what they'll be like. It's so annoying the way L&Y sizes just constantly change, even within the same style, and then L&Y just say 'oh sorry, let us know if you need sizing help' - sizing help would be to label your sizes right in the first place to save us ordering and returning constantly! And if the sizes are off, don't wait for the bad reviews to let us know, measure them yourselves and put them on the product description so we can get the right order first time.

    Hey Emily,

    We're so sorry to hear that our New Fit Dana aren't quite right for you. We understand that navigating our New Fit can be tricky so please do get in touch if you have any questions! Our New Fit Dana are much more true to size, so you'll likely find you need a bigger size than in our Old Fit, which you may have needed to size down in.

    All the best,