We know jean shopping is a tough feat for many so we want to offer a number of shapes and styles in high quality, ethically made, sustainable organic cotton denim! Say hello to our classic Mom Jean!
Relaxed high waist and the perfect retro 80's cut - roomy hips, great shape on the bum with chevron seam, chevron pockets and a tapered leg, perfect for rolling up to suit your height!
Come up slightly roomy, for a tighter slim fit you might want to size down - check out the reviews to see what people are saying about the sizing/fit!
Made from a lovely thick GOTS certified organic cotton - which is is one of the highest standards of cotton production, and ensures strict environmental and social responsibility in its production and whole supply chain - so you can rest assured that you’re not harming people or planet with your denim! Organic cotton also uses far less water in its production which is important in jeans as they're renown for their high water usage!
Now available in two leg lengths - our regular length to fit 30" and our longer length to fit 32”
Longer leg option currently available in waist sizes 26"-34" and will be coming for all sizes (except 24" waist) in future drops.
Jazz is a UK size 8-10, 5ft6, waist 27" and wears a size 28 for a relaxed fit
Emmy is a UK size 18, 5ft6, waist 36" and wears a size 36 but could wear a 34 for a tighter fit
Sophie is a UK size 12-12, 5ft6, waist 32" and wears a 32
Customer ReviewsWrite a review
I forgot to adjust my stars from my previous review below
I bought a pair of these in December in a 30/30. They were sadly too big for me in the waist and because of this the crotch dropped very low. For reference, I am 5’4”, between a size 10-12 and weigh about 10 stone. I returned and requested an exchange for a 28/30. At the time they were sold out. I have just received the replacement jeans and they are significantly smaller, I would say more like 2 sizes smaller. Sadly I shall have to return them again as they are incredibly tight around the waist when I’m sat down. I guess these must have been a new drop??
I'm usually a size 16 in pants and a 14 in tops because I have a smaller waist but really big thighs. Consequently it's very hard to find jeans that are tight enough in the waist (and high enough) but also can literally get up my thighs. I got a 36W/30L in these and the fit was perfect! I had to literally measure my waist to pick the right one though. It ended up being nicely tight in the waist and not that tight in the thighs, though not exactly "roomy." Still a great silhouette. The material is also stiff and soft at the same time. Great purchase.
I tend to struggle with jeans, especially mom jeans, because they always seem to be both too tight and way too baggy at the same time and I can never find the right size. These fit perfectly at the waist and still have a relaxed, looser fit round my legs. I definitely recommend measuring yourself first, and go for a size down if in doubt.
Price is really reasonable in my opinion for the quality and I'm really happy with them.
The dana classic mom jeans have not disappointed! I've been wearing them most days for a quick but stylish outfit for working from home. They are soft but still have a nice shape, would recommend!