Our classic Mom Jean in ethically made, organic cotton denim!
Relaxed high waist and the perfect retro 80's cut - roomy hips, great shape on the bum with chevron seam, chevron pockets and a tapered leg, perfect for rolling up to suit your height!
They come up slightly roomy, for a tighter slim fit you might want to size down - check out the reviews to see what people are saying about the sizing/fit!
Made from a lovely thick GOTS certified organic cotton - which is is one of the highest standards of cotton production, and ensures strict environmental and social responsibility in its production and whole supply chain - so you can rest assured that you’re not harming people or planet with your denim! Organic cotton also uses far less water in its production which is important in jeans as they're renown for their high water usage!
Now available in two leg lengths - our regular length (R) to fit 30" and our longer length (L) to fit 32”
Please be aware that some products may still have "30" (R) or "32" (L) on the sizing label, however there has been no changes to the inseam length from this restock to the last.
Jazz is a UK size 8-10, 5ft6, waist 27" and wears a size 28 for a relaxed fit
Sophie is a UK size 12-14, 5ft6, waist 32" and wears a 32
Emmy is a UK size 18, 5ft6, waist 36" and wears a size 36 but could wear a 34 for a tighter fit
Customer ReviewsWrite a review
Size 10, Bought a 28 and they were huge. Size 26 was great, still roomy. Fab fabric and fit x
Loved the fabric and fit. Very comfortable and sturdy.
I am completely in love. I have the body of a cartoon mom from the 90’s and I never knew jeans could fit like this. I literally think about these jeans when I’m not wearing them.
I absolutely love my Dana jeans. I initially got the 32 but these were too baggy so I got the 30 which fit perfectly. Because of the design they are so comfy. I just wish you did Dana shorts.
Being a bigger woman, I love love love Lucy and Yak and their sizing, I bought the 40 waist and there’s so much room in them, which makes them so comfy when I’m sat or wearing them for longer than a few hours!!! I would size down if you don’t want them to be roomy but they fit perfect for me and can tighten them up a bit with a belt if needed 😍