For us, rainbows aren’t just for June. Supporting the LGBTQIA+ community and championing their voices is integral to who we are and who we’ve always been. 

We believe that LGBTQIA+ people have the right to live freely in every aspect of their lives. But as with any fight, the community can’t do it alone. It’s up to all of us, as individuals and as brands, who believe in equality for all, to keep on using our voices and our platforms to champion that. Support shows up in all sorts of ways: it’s speaking up, donating to charities, educating yourself, it’s providing spaces for LGBTQIA+ to have their voices heard, it’s activism, it’s in the brands and organisations you choose to support. 

This year we’re so excited to have worked with the iconic Bee (they/them) @beeillustrates to bring you a collection for the community and allies alike. Bee’s artwork is instantly recognisable for its bright and bold aesthetic, but also for its exploration of queerness and mental health. 

For Bee, creating art is a way that they can figure things out and make sense of the world. With this collection, Bee wanted the pieces to feel ‘playful, expressive, comforting and like something that encourages people to feel more like themselves when they wear it.’ 

100% of the profits from the collection will go to Not A Phase who are a trans and non-binary led, nationwide charity committed to uplifting and improving the lives of trans+ adults, through awareness campaigning, social projects and funding trans+ lead initiatives. Their work is always important, but particularly now, to support trans+ led community projects around the UK. 

Keep your eyes peeled over the coming months for our content series ‘Rooted in Community’, which explores what community and support networks mean for the LGBTQIA+ people - how finding them can be life changing but also the duty we all have to help create them. 

Our little pink shops over the UK are a safe space every day. Over the next few months, our stores will be hosting a series of events in line with their city’s Pride celebrations. From banner making sessions to Pride Re:Yak workshops, these are spaces to come together and connect with one another. We’ll be sharing them on our events page over the coming months and we can’t wait to welcome you!