Affiliayaks disclosure guide
How to label your posts | Version 1 | November 2026
Whenever you share your Affiliayaks link or code, you earn commission, which makes that post an ad. The rules in the UK (ASA) and the US (FTC) say your followers need to know that before they click, read or watch. Being upfront also keeps the trust that makes your recommendations worth listening to.
The golden rule: put "Ad" right at the start, every time you share your link or code. Make it clear, upfront and impossible to miss.
Do
- Start your caption with "Ad" (or "#ad") before anything else.
- Say it out loud in videos, Reels, TikToks and lives, and put it on screen in the first few seconds.
- In lives, say it again every so often for people who join late.
- On Stories, label every frame that shows your link or code.
- Use the platform's paid partnership or branded content label as well as "Ad", not instead of it.
- Mention you earn commission near your link or code, for example: "I earn commission if you shop through my link."
- Share your honest opinion, and only say you've worn or tried something if you really have.
- Use the product info and claims we give you, and check prices and offers before you post.
Don't
- Hide "Ad" at the end of your caption, in a pile of hashtags or below "...more".
- Rely on "#aff", "#affiliate", "#collab", "#sp", "#gifted", tagging @lucyandyak or "use my code". None of these is enough on its own.
- Rely only on the platform's paid partnership label.
- Make claims we haven't given you, especially about sustainability, health or how something is made.
- Promise savings or earnings that aren't real.
- Share your link or code on coupon or deal sites, or in groups where promotion isn't allowed.
- Examples
Instagram or Facebook caption: "Ad | I've lived in these Lucy & Yak dungarees all week. Use my code [YOURCODE] for 10% off. I earn a little commission if you do."
TikTok or Reel (said out loud and on screen): "Ad! I'm a Lucy & Yak affiliate, so I get commission if you shop through my link, but honestly..."
Pinterest pin: "Ad | Cosy autumn layers with Lucy & Yak. Link earns me commission."
Not sure?
If you're unsure whether a post is labelled clearly enough, add "Ad" anyway, or email us at collabs@lucyandyak.com before you post. If we spot something that needs fixing, we'll ask you to correct or remove it, and we'll need you to do that promptly.
Official guidance: ASA, online affiliate marketing and FTC, endorsement guides. Read this guide alongside the Affiliayaks programme Terms & Conditions.
