Affiliates FAQ's
Your questions, answered
Who can apply?
You can apply if you’re 18 or over, live in the UK or US, and love Lucy & Yak. If an outfit compliment usually turns into you giving the full L&Y lowdown, we’d love to hear from you. Tell us about your connection to us and who you’d share us with. Every application gets a proper read, so applying doesn’t guarantee a place.
Do I need a big following?
Nope. You don’t need to be internet-famous to be someone people trust for an outfit recommendation. Tell us about the community you can reach and how you’d share with them. We consider how relevant and genuine your recommendations are, alongside the rest of your application. No professional portfolio needed.
What could I share, and where?
The outfit you planned a whole day around. The sizing tip you wish someone had told you. The piece that keeps sneaking into every photo. Start with your own Lucy & Yak experience and give people the details you’d want from a friend.
Our approved channels are Instagram, TikTok, Pinterest and Facebook. Other channels, coupon or deal sites, and paid advertising need our written approval first. Only share in groups where you have permission to promote.
Do I have to buy anything or post a certain amount?
No. You don’t have to buy anything, hit a posting quota or work exclusively with us. You choose whether and when you share. Just keep your recommendations honest, and only say you’ve worn or tried something if you really have.
Will I get free products or a discount?
Your recommendations come with a little something for your people: 10% off when they shop using your link or code.
Joining doesn’t automatically include gifted products or a personal discount for you. If there’s anything extra on offer, we’ll agree it with you separately.
Does the discount work on sale items and other offers?
Yes—full-price favourites and sale finds are both included. Your 10% discount can also be used alongside promotions applied automatically at checkout without a code.
There’s no minimum spend or usage limit, but it can’t be combined with another discount code.
How much can I earn?
You’ll earn 10% commission on eligible net retained sales. That means the qualifying product value credited to you after discounts, refunds and other agreed adjustments, excluding VAT, sales tax and shipping.
Cancelled orders, refunds and chargebacks during the holding period can reduce or cancel commission. Your offer schedule explains the full calculation.
There’s no guaranteed income: what you earn depends on the qualifying sales you bring in.
How are sales linked to me?
A qualifying purchase can be credited to you if it’s made within 90 days of someone clicking your link, or whenever they use your code.
Only one discount code can be used per order, and the order is credited to the code used. Things like switching devices or restricting cookies can affect tracking, so not every recommendation will result in commission. Each sale can earn affiliate commission only once.
When and how do I get paid?
Commission stays pending for 60 days from the order date, allowing time for returns and adjustments. Once that holding period has ended and our Shopify bill has been paid, it moves into the Collabs payout process. This means payment isn’t guaranteed on day 60.
Collabs pays out twice a month, in USD, once your payout balance reaches $25. You’ll need to activate payouts and complete the required account and tax information in Shopify Collabs.
We cover our Collabs processing fees. Any currency conversion fees charged by your payout provider are yours to cover.
Can I earn commission on my own purchases?
No—this one’s for the outfits you inspire in other people. Your own purchases don’t earn you commission.
Can I use my link for TikTok Shop orders?
TikTok Shop does its own thing, with its own affiliate set-up. Your Affiliayaks link and code cover qualifying purchases on our website. They don’t apply to TikTok Shop orders, which use TikTok Shop’s own affiliate arrangements.
Do I need to label my posts as ads?
Yes. Put “Ad” clearly at the start of every affiliate promotion, before people engage with it, and explain near your link or code that you earn commission. A brand tag, discount code or “affiliate” label alone isn’t enough.
For videos and lives, include the disclosure in the content itself, on screen and spoken. Label every Story frame that includes your link or code, too.
We’ll share our disclosure guide before you join, with examples for posts, Stories, videos and lives. Read and follow it whenever you promote through Affiliayaks.
Can Lucy & Yak use my content?
Only with separate permission. Joining Affiliayaks doesn’t automatically give us permission to repost, edit or use your content in ads, or access your advertising accounts.
If we’d love to use something you’ve made or commission new content, we’ll agree the details with you separately, including how and where it can be used, for how long and any payment.
What happens after I apply?
Our team will read your application and email you with the next step. If you’re approved, you’ll be asked to review and accept the programme terms, your completed offer schedule and the disclosure guide, as well as your offer in Shopify Collabs.
You’ll also need a Shopify Collabs account with payouts activated to take part. Once everything’s accepted and set up, you’re ready for the next “Where did you get that?”
Can I leave the programme?
Yes. Either of us can end the partnership with seven days’ written notice.
When the partnership ends, your link and code will be deactivated, so new sales won’t be tracked. Valid commission on earlier orders—including those still in the holding period—remains payable under the programme terms.
Who can I contact if I need a hand?
Code playing up? Commission looking different from what you expected? Email our Affiliayaks team at collabs@lucyandyak.com.
For commission queries, include the reference, date and details so we can investigate—please leave out any customer payment information. We’ll acknowledge commission queries within five business days and aim to resolve them within 20.
