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Dana - Mom Denim Jeans in Light Wash Blue

Dana - Mom Denim Jeans in Light Wash Blue

£29.00
£59.00 GBP £29.00
Summer Sale Sold out
Taxes included. Shipping calculated at checkout.

Colour: Light Wash Blue Denim
Size
Size Chart
Fit

Dana is our classic mom jean shape with a high waist and straight leg
Available here in Light Wash Blue Denim!

Our Fit

  • Fixed non-stretch waistband to sit on the waist with fly front and button closure
  • Closer fitting on the hips
  • Straight full length leg with room to roll
  • Front stitched rounded pockets and back patch pockets

Fabric & Care

  • Made from 100% GOTS certified organic cotton denim
  • Machine washable

    Modelled by

    • Ocean, UK 10, 5ft 9, wears W28
    • Emma, UK 20, 5ft 10, wears W40

    Payment Options

    Lucy and Yak offers a wide range of secure payment options, including Apple Pay, Google Pay, Klarna, Clearpay, Shop Pay and bank / credit cards. The payment options available to you will vary depending on where you live and which device, phone or web browser you are ordering from. If you have any questions regarding payment, please contact us.

    Shipping & Returns

    Lucy & Yak offers fast worldwide shipping using Royal Mail, Deutsche Post or DHL, depending on the destination country. All orders sent via Deutsche Post and DHL are trackable via the couriers' website or mobile app. These can also be used for redirection/leave safe options. Orders are dispatched Monday to Friday and any orders placed after 5pm on Friday UK time are picked and dispatched on the following Monday (excluding UK public holidays). For full details of our current shipping rates and destinations, please go to our delivery page or alternatively contact us. If you need to return anything you order from us, you can do so within 30 days of receiving your order. Visit our returns page here.

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    Dana - Mom Denim Jeans in Light Wash Blue

    Customer Reviews

    Based on 497 reviews
    49%
    (244)
    13%
    (64)
    12%
    (59)
    12%
    (60)
    14%
    (70)
    J
    Jacqueline San Jose
    New fit is horrible

    In the old fit dana jeans (which are my favorite jeans of all time and are so flattering) I am a 30R. I bought a pair last year that are a 30R. I am a size 12 US for reference. I decided to get a pair of new fit Danas in 32R to account for the new sizing difference and they were EXTREMELY tight around the midsection and hips compared to the old fit— they seemed a whole size smaller than the 30R I have. Extremely disappointed with the sizing issues.

    Hey Jacqueline

    We are sorry to hear the new fit in our Danas was a lot different than expected. In order to extend our sizing to accommodate up to size 32, the current way the sizes are graded needed to be updated. Additionally, there were a lot of comments in regards to Danas fitting too big and this was reflected in returns. We listened and made the product more fitted, as it was previously a size too big for the size intended.

    We have dropped you a message now so we can take a look at some options for you.
    Speak soon,
    Emily

    K
    KM
    Mom jeans?

    While I appreciate some mom's can go back to flat belly, and others don't carry a baby, it's certainly not the case for this mom. I don't understand why these are so tight around the middle then to too big everywhere else. Many other L&Y jeans fit amazingly. Maybe this one needs a new name?

    Hey there, thanks for getting in touch,

    'Mom jeans' is a style description rather than specific advice - we're sorry that you don't love this style but we've sent you an email to see if we can help with any sizing or styles for you!

    All the best,
    Lucy & Yak HQ

    A
    Aimee
    Poor sizing and sustainability concerns

    I have purchased, worn and loved the Dana style of trousers for years (with varying quality/longevity), so I have treated them as my trusty favourite.

    Unfortunately, the most recent pair of light wash Dana's purchased in my usual size were wrong in all measurements. What is supposed to be a loose style on the thighs was tight with a flare, the length was longer despite being regular length and - the biggest issue - the top couldn't be done up. To say I was disappointed is an understatement sadly.

    I will be returning as an exchange to try the next size up, but I am unsure whether one size up in this new strange sizing would work. I would fully return for refund, however I do not want to pay to return for trousers that are poorly sized. Furthermore, since I last ordered the bag that the order was sent in arrived ripped and was thinner. This means that I cannot reuse the bag to send it back the way I have in the past. I'm concerned that the overall quality is decreasing after years of being my go to for jeans, and I'm increasingly concerned about the sustainability if you cannot rely on your usual clothing size and need to do multiple exchanges to find the right size and purchase different packaging to return the orders.

    Hi there,

    Thank you so much for taking the time to leave us a review - we’re really sorry to hear that your recent experience with the Dana trousers hasn’t lived up to your past ones. We know how frustrating it can be when a trusted fit suddenly feels off, and we understand your concerns around sizing consistency and packaging.

    While we are always working to improve fit and quality across our styles, your feedback really helps us highlight where adjustments may still be needed. We’re especially sorry to hear about the issues with the return packaging and will absolutely pass this on to the team.

    If you haven’t already, our Customer Happiness Team would love to chat with you directly to see how we can best support with the return and sizing advice - just pop us an email or message.

    All the best,
    The Lucy & Yak Team

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