If you listen to the media, you may think that Millennials are ruining everything. In fact, the latest report has blamed us for killing mayonnaise (yep, really). The press may be tarnishing us all as the condiment-destroying, avocado on toast eating, self-obsessed generation, but is that really true? In a world of ‘fast fashion’ it seems as though Millennials are paving the way for something much more exciting, and eco-friendly, than throwaway clothes - Millennials are leading the way when it comes to sustainable fashion.
The numbers are in
We’re all about how our fashion choices impact the environment here at Lucy & Yak, so that means we are constantly on the lookout for evidence that backs up our ethos. That’s how we stumbled upon a 2018 State of Fashion report, which was conducted by The Business of Fashion and McKinsey & Company. This report goes into detail about the whys and wheres of fashion, along with the people buying it. From this, we discovered that around 60% of Millennials across the world would be willing to spend even more money on their clothes if they were designed and produced by sustainable companies and in a sustainable way. Yep, 60% is a number we can totally work with, because it shows that people are starting to care, and this makes us ridiculously happy! Not the self-obsessed generation after all, huh?
Millennials are aware of the consequences
Today, we live in a world where it’s impossible to not know what’s going on around you. The news is everywhere. You simply have to turn on your television to watch another heart wrenching video about an endangered species or the impact of plastic consumption. Because of this, Millennials are becoming even more aware of the consequences of fast and cheap fashion, and how it could impact their future. As awareness grows, people learn more about where certain textiles come from and how their clothes are made. When this realisation sets in, most Millennials want to do something to help save the planet they call their home. They’re a helpful bunch. They can’t just sit back and watch bad things happen to our planet, so buying into sustainable fashion is just part of their contribution to the epic save-the-world mission.
Millennials think about their purchases