April 2021 Update - Stop Asian Hate
In light of the increasing number of horrendous attacks on Asian, South Asian and South East Asian people, our anti-racism work must address and include the experiences and struggles of these communities. We denounce all forms of racism and xenophobia faced by Asian People. We would like to thank our customers for holding us to account for this. We are making a conscious effort to improve our ESEA representation through meaningful collaborations, ongoing modelling opportunities and future projects. We hope to expand our Advisory Panel over the coming months to increase representation in this regard.

As an immediate action, we have donated to an organisation that works to tackle the racism faced by South Asian and South East Asian Communities in the UK. We have also been sharing resources with our staff on Asian Hate and have been discussing these matters via our internal anti-racism education space.

To learn more about the challenges faced by East and South East Asian communities, and how you can help please take a look at the links below.













How to be an Active Bystander 




We are still learning and listening. We’ll sometimes get it wrong and we don’t have all the answers yet, but we want to get better and commit to this. If you have any feedback, ideas or suggestions, we are listening! Please get in touch and send us an email positivechange@lucyandyak.com.

Anti Racism - Our Commitment

What is our stance?
The death of George Floyd in 2020 was a demonstration of racism and injustice in its most blatant form. It was a global wake-up call and a spotlight on systematic and systemic oppression that has been in place for hundreds of years. It’s not just a US issue or a political issue. It’s a human issue and it’s a call to all of us worldwide. This is not a moment, it’s a movement and there is no going back.

As a team and company, we will always put people first and we want to be clear on this – we reject any kind of racism and bigotry. There is no neutrality in human rights. We stand in solidarity with the Black community and those fighting for justice for George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, Tamir Rice, Trayvon Martin, Eric Garner, Philando Castille and so many others who have lost their lives at the hands of systemic racism and injustice. A lot of people have been hurting for a very long time.

It can be overwhelming and hard to know where to start, but we have to turn our emotions and anger into tangible action and change. We all have a responsibility to use our voices and platforms, educate ourselves better and act together to create a world free of injustice and full of tolerance for all.

We have always tried to bring lightness and positivity to our community (even when talking about social and environmental issues) through our platforms and content. We have an amazing and joyful diverse community and we really hope it’s a space where everybody feels welcomed and empowered. In that space, we have focused on the areas we know well first-hand and have been passionate about from the start; creating transparent supply chains, ethical working conditions, producing products we love and celebrating creativity. Through this, we have also been aware that fast fashion clothes production is an issue that disproportionately affects POC and while we have always worked to provide safe and secure jobs in India, and will always continue to fight for their safety, empowerment and that of their communities, we realise that we have never specifically diverted attention to Black communities that have been affected in the same way.

We’ve always felt it was important to talk about things that matter and affect us all beyond fashion. While we’ve created conversation around a number of social and environmental topics, previously we’ve only felt comfortable being directly outspoken about topics we know first-hand and feel we could authentically discuss with you like supply chains, workers rights and the industry. We've always felt it wasn't our place to pretend to be experts on everything so we would work with individuals and organisations to use our platform to spread awareness and create conversation around topics outside of fashion.  

The events of May 2020 really made us think about what our role is as an ethical fashion business outside of the areas that we know and experience first-hand, with a passionately engaged community that care about social rights. 

We missed the mark with anti-racism. The fact we had an option to not address this as a major social injustice of our time is a sign of white privilege in itself and we recognise that we too have benefited from the system.

We acknowledge that it took us too long to address this in our space – it shouldn’t have taken for the outrage over George Floyd or for another Black person to die from racial injustice to speak out about this. Being uncomfortable, not being an expert or not being used to speaking about racism is not a good enough excuse. As a brand it can be hard to know what to say and we want to get it right. But it's more important to act now then wait until you are perfect and have all the answers. 

We recognise being anti-racist requires consistent and continued action; it takes learning, unlearning, dismantling and building. It is a lifelong commitment. We are all learning, and we know that the only way to learn is to make mistakes. We know that we have a lot of work to do and there are going to be times when we will get it wrong – we may say too little or too much but we must start somewhere.

The purpose of sharing this with you is not make this about us; it’s about sharing our process, holding ourselves accountable and acknowledging that we must all do better.

We’ve been thinking hard about the next steps and we wanted to share with you our current company structure and plan.

We have made a donation to a group of organisations that are combating racial injustice; Black Lives Matter, Stand Against Racism & Inequality (SARI), Show Racism the Red Card, The Runnymead Trust and Stop Hate UK.

We spent time reflecting, learning and thinking about what tangible steps we can make as a business to support the Black community and the anti-racism work through our business, team and community.


Commitments moving forward 

1. Create workplace inclusivity
Simply put, we need to diversify our team, create inclusivity and hire more Black and non-Black POC. We do not currently employ any full-time Black employees. We must work harder to attract more candidates who are Black and non-Black POC, diversify the channels we use to advertise the full time and part-time roles and create more opportunities with our business.

While the UK’s population is currently 86% White, 7.5% Asian. 3.3% Black and 2.2% Mixed Ethnicity (2011 Consensus), our team needs to reflect our wider community. We currently advertise our vacancies through our website, social channels, Linked In and nationwide sites. The next step will be to talk to a number of organisations, agencies, and universities on how we can engage and attract a wider pool of talent nationally and internationally.


2. Create representation
We have launched our Advisory Panel made up of individuals who are able to authentically and openly discuss topics regarding race, inclusivity, diversity, ethics and sustainability with an intersectional lens. All positions on the panel are paid for. We work with the panel on a monthly basis long term to discuss important topics and our initiatives to ensure all voices are heard.


3. Champion and invest in creatives and businesses owned by People of Colour
We work with lots of freelancers and artists for our products. We are going to ensure that we actively seek and collaborate with more Black and non-Black POC creatives and artists through our design process. We will be expanding our search and to make sure these opportunities reach a wider audience. If you are a budding artist or creative, please contact us directly at artists@lucyandyak.com – we would love to hear from you!

We will continue to create campaigns and invest in partnerships with freelancers who are Black and non-Black People of Colour.

4. Use our voice and provide our platform
The brand was founded on inclusivity and empowerment of all individuals. We will continue to use our platforms to effect change where we can and take an active stance, creating and sharing relevant anti-racism resources and continue to stand in solidarity with the movement.

Our team is committed to supporting community led activism at every level and we will continue to champion, actively participate and amplify the efforts of grass-root initiatives


5. Continued Education

  • We need to keep the conversation on anti-racism and marginalised communities going – education is one of the best ways that we can continue to do this to keep challenging ourselves and empower employees to be effective advocates
  • We will provide regular diversity and inclusivity training for our teams
  • We have created online team learning hubs for our staff team


6. Ongoing Donations
We have are pleased to provide donations and champion initiatives supporting anti-racist work. We currently donate to the Loveland Foundation and Black Minds Matter UK on a regular basis. If you would like to donate too, you can do so via the following links:

Loveland Foundation

Black Minds Matter UK


We are still learning and listening. We’ll sometimes get it wrong and we don’t have all the answers yet, but we want to get better and commit to this. If you have any feedback, ideas or suggestions, we value your contributions! Please get in touch and send us an email positivechange@lucyandyak.com.

Further resources on our website:

Being active in the fight against racism

Indie directory: Black owned businesses